FOR IMMEDIATE RELEASE
May 14, 2009
Beta Research Corporation and Sabatier Consulting Announce Strategic Alliance
Syosset, New York, May 14, 2009 – Beta Research Corporation and Sabatier Consulting announced today a unique alliance, bringing the power of this research leader and strategic business consultancy together to answer increasingly difficult challenges in the media industry.
Jason Gorelkin, Beta Research Corporation’s Chief Executive Officer, states “Providing clients with a seamless way to take their research results and plan new products, sources of income, etc., is important. We are pleased to have found a partner with the depth and breadth of knowledge and the expertise it takes to create those plans. Sabatier Consulting knows media and can deliver an action plan to our clients from high level branding, print and digital editorial, and web design issues to functional needs in business development, content strategy, audience development and generating revenue.”
“Providing clients with actionable, measurable results that increase their bottom line has always been our focus,” said Lou Ann Sabatier, Principle of Sabatier Consulting. “We are pleased to build an alliance with a company that shares that vision. As a leader in research since 1970, Beta Research Corporation is dedicated to understanding and providing clear answers to clients most pressing questions.”
Beta Research has been fielding custom and syndicated studies since 1970, and is a full service market research firm. Its methodologies span both qualitative and quantitative approaches. Clients include pharmaceutical companies, consumer goods manufacturers, healthcare organizations, media companies, direct marketers and ad agencies. Please visit our websites at www.nybeta.com and www.betaresearch.com for more information.
Sabatier Consulting is a leading provider of consulting services to the media. The senior team is dedicated to fact-finding, research, and strategic analysis and the delivery of both actionable and measureable results. Sabatier Consulting is expert in print, online and across functional areas and offers services in strategic planning, operations, technology, research, design, recruitment, and training. For further information visit www.sabatierconsulting.com.
For more information on Beta Research’s custom metrics, indices, and tracking studies, please contact Jason Gorelkin at 516-935-3800 or jason@nybeta.com.
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Beta Research Corp.
Syosset, New York
Contact:
Jason Gorelkin
Chief Executive Officer
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