Cable Subscribers: Brand Identity of Basic Cable/Broadcast Networks
An online survey will be conducted in January among a national sample of over 4,000 cable subscribers. Question areas include the following:
Viewers of each network will be asked whether specific adjectives describe the network: “Very Much,” “Somewhat” or “Not At All.” Adjectives included are:
- Entertaining
- Informative
- Pay more attention to a network's commercials
- One of my favorite channels
- Bold/tries new things
- Has many original programs/series
- Distinctive
- Valuable
- Fun
- Family oriented
- High quality
- A channel that I would like to see in HDTV
- Has hosts and on-air personalities I like
- A channel with programming that I like to watch online
- More likely to buy advertised products
The study measures over 50 basic/digital basic networks and the 4 major broadcast networks.
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