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Cable Subscribers: Evaluation of Basic Cable Networks
In August/September, Beta Research Corporation will conduct a telephone survey among a national
sample of 700 cable households. The questionnaire will include the following:
- Unaided and aided awareness of each cable service.
- Favorite cable networks – Respondents name their five favorite basic/ expanded
basic channels.
- Whether ever watched specific cable networks.
- Satisfaction with cable networks – Respondents rate each channel viewed on the
scale “Very Satisfied,” “Fairly Satisfied,” “Not Very Satisfied,” or “Not At All Satisfied.”
- Programming Quality of Cable Network – Respondents rate each channel viewed on
a scale of 1 to 5 where “5” means “Excellent” and “1” means “Poor.”
- Importance of Cable Network – Respondents indicate whether service is important or
unimportant to enjoyment of cable.
- Perceived Value of Cable Network – Persons who ever watch, estimate the amount that
a network would be worth, if it were sold by itself.
- Profile of Sample – Internet usage, marital status, presence of teens or children, age,
education, occupation, household income, MSO of respondent.
The study measures over 45 basic cable networks.
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Proud Member
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Association Member
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© 2010 All Rights Reserved. Beta Research Corporation. |
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