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Cable Television Studies
1. Syndicated Cable Network Studies
- Multi-client research measuring viewer satisfaction, awareness, perceived value, importance and
brand image of cable networks
- Measures consumer demand for new digital, video on demand and HD networks
- Study the perceptions of cable networks among all types of customers
2. Custom Cable Network Research
- Single-client research custom-designed for cable operators, media firms and advertisers
- Both qualitative and quantitative studies - focus groups are conducted by moderators with significant cable television experience
3. Beta Cable Studies Are Highly Respected
- Results from Beta’s syndicated cable studies are regularly published in many industry trade publications
- A majority of basic/digital cable networks subscribe to Beta Cable Network Studies.
- Hundreds of cable operators and ad executives receive Beta Cable Network Study summaries.
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Proud Member
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Association Member
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© 2010 All Rights Reserved. Beta Research Corporation. |
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